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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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15 Changes in the Learning Business Landscape

Leading Learning

During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. The Spread of Social.

Course 101
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Thinking and thriving

Aaron Wolowiec

As I wrote last week, this month I’ll be exploring some shifts in association management that some might say are extreme. A: Quite honestly, I was very concerned about the advice being given to association leaders about how to build organizations that will thrive in the years ahead. A: Indirectly I suppose.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Slater and other experts consulted for this article agreed that 10 to 15 minutes is the upper threshold for an online survey. Russ Lemieux , group vice president of association management company Kellen Company , agreed. Not knowing your audience. Do you speak their language in terms they commonly use and understand?

Survey 60