SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.
Aaron Wolowiec
MARCH 11, 2014
This figure is the lowest since the bureau started the survey in 2002. Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC.
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Aaron Wolowiec
OCTOBER 1, 2013
In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. We’re likely all feeling the pressures of time, competition, money and technology.
Idea Architects
JULY 23, 2012
need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. EventJuice published a short article on how mobile apps are adding value to sponsorships and for organizers. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).
Association Adviser
JULY 15, 2014
Posting and reading the comments at the bottom of the article is sometimes the best part of the story. Dana Plotke leads the marketing efforts for Naylor, LLC. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Blogs and websites.
Association Adviser
MARCH 18, 2014
There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014.
Associations Now
AUGUST 5, 2013
There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. An article at NPR profiles 45-year-old Raul Murillo , who leases a three-acre strawberry farm from ALBA.
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