2002 Article Marketing Reference 
Association Adviser
JULY 15, 2014
I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Posting and reading the comments at the bottom of the article is sometimes the best part of the story. Dana Plotke leads the marketing efforts for Naylor, LLC. Blogs and websites.
Association Adviser
JANUARY 21, 2014
But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process.
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