Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

Game Plan 2014: Seeing Around the Corners

Association Adviser

We’re not recommending a life on the lam for 21 st century association leaders. Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. “Most associations are slow to change.

Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

AMR MANAGEMENT SERVICES. – AMR Management Services is proud to announce Will Engle has earned his designation as a Certified Meeting Professional (CMP). Engle started with AMR in 2011 after serving in a variety of positions within in the association industry since 2000.

Writing the Financial Policy : Off Stage

Off Stage

Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have. Off Stage.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Those in the association world are a little less blunt about the information gathering process. Associations tend to forget that part, Drake said.