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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Spread of Social. The Growth of Mobile. The Creator Economy.

Course 101
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Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

Engle started with AMR in 2011 after serving in a variety of positions within in the association industry since 2000. He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. AMR Clients.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Those in the association world are a little less blunt about the information gathering process. Take the time to formulate the right questions and pilot test before you go live.

Survey 60
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Writing the Financial Policy : Off Stage

Off Stage

Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have. However, no single policy area is more important to an associations. communication than one that is constantly re-inventing itself in.

Review 40