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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. ” Stern said the associations need to do a better job of connecting with Millennials.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Eckert, who co-authored the 2012 book From Insight to Action: Six New Ways to Lead with Jean Frankel.

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