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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. ” Stern said the associations need to do a better job of connecting with Millennials.

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Writing the Financial Policy : Off Stage

Off Stage

Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have. However, no single policy area is more important to an associations. communication than one that is constantly re-inventing itself in.

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