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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. I love the strategic thinking behind Kids Skate Free!

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

Summary: Three thought-provoking websites, from beyond the association management realm, that offer new ideas for association executives. In this edition, explore examples of crowdsourcing in action, experiments in new forms of management, and a case of learning driven by a behind-the-scenes look at conference planning.

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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

Summary: A selection of thought-provoking websites from beyond the association management realm that offer new ideas for association executives. For a great example of gaming in action, watch this 8-minute video on how the New York Public Library engaged 500 people overnight in writing a book about its collections.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. Both of these sites also serve as great examples of how associations could more effectively curate and share interdisciplinary content for members and facilitate ideas spreading.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Spread of Social.

Course 101
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How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

What are some of the biggest accomplishments the association has achieved in the past 100 years? Kavanagh : GSAE, along with other societies of association executives around the country, has made big strides in professionalizing association management. How do you plan to mark GSAE’s 100 th anniversary?

How To 80
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What Does the Process of Chapter Restructuring Look Like?

Chapter Chat

Since 2002, Peggy Hoffman and Peter Houstle at Mariner Management have been talking about the need for associations to take a hard look at their chapter model. In an ASAE Collaborate discussion, Peter suggested “ a unified single corporate structure where chapter administrative functions are all managed centrally.”

Process 28