2002 Association Management Examples Recruitment 
SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.
Association Adviser
JANUARY 21, 2014
” For example, your surveys may indicate that 63 percent of members want “bigger meetings,” but does that mean you go out and rent a bigger venue for your next conference and get more floor space for the exhibit hall? It’s also a great member benefit and new member recruiting tool. Be careful what you wish for.
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