2002 Association Management Industry Recruitment 
SCD Group
JUNE 15, 2015
Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.
Association Adviser
JANUARY 21, 2014
Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. What they might really be telling you is that they want more variety of speakers, more networking opportunities or access to more industry vendors and suppliers.
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