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SCD Group: Associations: Those who own the future are the ones.

SCD Group

“Think of the differences between generations and when we talk about how the Baby Boomers behave differently from Gen X’ers and additional differences with the Millennials. Maybe it is time to creatively destroy our existing association models and create new ones for the 80 million millennials coming of age?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. DeBarr said some associations are thinking about reducing their dues. ” Stern said the associations need to do a better job of connecting with Millennials.