Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Those in the association world are a little less blunt about the information gathering process. Associations tend to forget that part, Drake said.