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Pop-Up Events: The Next Trend for Associations?

Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Thinking and thriving

Aaron Wolowiec

JULY 16, 2013

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. Q: You’re speaking at ASAE’s Annual Meeting in Atlanta next month. A: Indirectly I suppose.

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