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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

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New data: Volunteerism at an all-time low

Aaron Wolowiec

This figure is the lowest since the bureau started the survey in 2002. Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC.

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Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Blog Archive. Blog Archive. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Search This Blog. Subscribe to this blog. Jeffrey Cufaude. Jul 2012 (11).

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Maturing of Marketing. The Spread of Social. The Creator Economy.

Course 101
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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Blog Archive. Blog Archive. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).