Associations Now
AUGUST 12, 2013
1,632 The number of members the American Booksellers Association has—down from 2,400 in 2002, but up after a period of recent declines, according to The New York Times. One concern: What’s ailing the big-box retailers—the rise of electronic and audio books—could still hurt the independents, too.
Membership Marketing
JANUARY 19, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.
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SCD Group
OCTOBER 9, 2014
The other day while browsing at a bookstore, I purchased a copy of Indianapolis Colts coach Chuck Pagano’s book Sidelined. The book focuses on his first year as head coach. Starting with the book’s foreword, I realized the book provided some value lessons for association executives and leaders of any organization.
Idea Architects
JULY 23, 2012
Beck noted in their book, The Attention Economy , everyone suffers from some form of attention-deficit disorder given the myriad of messages bombarding our senses all day long. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s.
.orgCommunity
OCTOBER 8, 2019
This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning
Idea Architects
APRIL 3, 2012
I really like how Peter Sims frames this in his book, Little Bets. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2).
Velvet Chainsaw
MARCH 20, 2012
Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Much of the marketing for the past several years has focused on finding and winning over influencers who then spread the message to their followers. The Shift To Marketing To Small Networks. The Law Of The Few.
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