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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

In this excerpt from our book, Association 4.0—Positioning HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. Where is there opportunity for engagement, collaboration or partnership? How are we listening to our members?

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2104 Summer Recommended Reading

Holly Duckworth

A few might ask me for what book I am taking on my vacation. Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. They take the summer off. To purchase visit: [link].