.orgCommunity

OCTOBER 8, 2019

In this excerpt from our book, Association 4.0—Positioning HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals.

Technology 40

Technology millennials Revenue System 40

Idea Architects

APRIL 3, 2012

And there simply is no way to be the center without more room in the Price is Right rangefinder for trying new things. I really like how Peter Sims frames this in his book, Little Bets. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

Columbus 60

Columbus Innovation DC Leadership 60

Holly Duckworth

JUNE 23, 2014

A few might ask me for what book I am taking on my vacation. Increase your leadership capacity with this book geared specifically for association leaders. If you or your organization wish to do anything “new” they must read this book! Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.

Leadership 28

Leadership Recruiting Recruitment Price 28

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Cost Price Survey 40

Association Adviser

JANUARY 21, 2014

If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). Eckert, who co-authored the 2012 book From Insight to Action: Six New Ways to Lead with Jean Frankel. Ask how your product and service can fill those unmet needs. Be careful what you wish for. ” Conclusion.

Survey 60

Survey Analysis Oakland Innovation 60