Optimist Consulting
JANUARY 31, 2013
Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. Build a relationship with the awards bodies.
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Case Study. (9). Non-Dues Revenue. (1). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis!
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