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MemCom Awards – could you be a winner?

Optimist Consulting

Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. It makes great viewing plus you can share with your stakeholders on Social Media platforms!

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Case Study. (9). Social Media. (5). Social Networking. (6). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. Email This BlogThis!