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#ASAE19 Game Changers: Leading With Purpose

Associations Now

Columbus-based food entrepreneurs Jeni Britton Bauer and Joe DeLoss have succeeded thanks to innovation—and by bringing a diverse group of people along for the ride. But a challenge accompanies that familiar change-or-die ethos: How do you innovate without alienating the people you’re serving? Bauer, the founder of Jeni’s Splendid Ice Creams in Columbus, Ohio, spent the early part of her career in the mid-90s earning accolades for her innovative and flavorful conconctions.