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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. So it’s clearly time to start thinking differently about education, including what it means to meet the unique needs of our professional development consumers (as dwindling attendance and revenue is likely not an alternative we’re willing to accept).