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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Transportation Group Hopes Annual List Guides Infrastructure Decisions

Associations Now

Chicago; Louisville, Ky.; Dan Murray, ATRI vice president, explained during the conference call that Houston is an “extremely industrial city,” where trucks mix with commuters in rush-hour traffic. In 2012, Illinois began the $500 million reconstruction of the Chicago Circle Interchange, which is expected to be completed by 2019.

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Lunchtime Links: What Roger Ebert Taught Us About Engagement

Associations Now

What we admire about Roger Ebert’s social media engagement, and more, in today’s Lunchtime Links: A lost voice, found again: When Roger Ebert announced his thyroid cancer diagnosis in 2002 and lost his voice after a failed surgery in 2006, it seemed unlikely that he would continue to write. It’s all about building community.

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Blockbuster’s Failure: Not Necessarily a Show-Stopper for Rentals

Associations Now

While the once-mighty video-rental giant is shutting down its few remaining stores, one association says the industry still has a future, with or without Blockbuster leading the way. But according to one association, Blockbuster’s failure doesn’t necessarily mean that an entire industry will follow. What Happened?

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