Pop-Up Events: The Next Trend for Associations?
MAY 27, 2016
Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002. Think pop-up events and shops are only for big brands? Think again.