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Pop-Up Events: The Next Trend for Associations?

Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Lunchtime Links: What Roger Ebert Taught Us About Engagement

Associations Now

APRIL 5, 2013

Even through sickness, Roger Ebert communicated with the world via social media—and gained a new audience through direct engagement. I said Twitter represented the end of civilization,” Ebert wrote in 2010 for his Chicago Sun-Times blog. Also: Are you building long-term relationships with your members? I was correct.”

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