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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Transportation Group Hopes Annual List Guides Infrastructure Decisions

Associations Now

Chicago; Louisville, Ky.; Cincinnati; and Los Angeles. In 2012, Illinois began the $500 million reconstruction of the Chicago Circle Interchange, which is expected to be completed by 2019. As the trucking industry’s nonprofit research organization, ATRI has been collecting and analyzing truck GPS data since 2002.