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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Our pop-up stores may be temporary, but they leave quite an impression.

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Jeffrey Cufaude, Idea Architects: Enough with Not Enough

Idea Architects

Im a minimalist at heart but some of the stark decor and geometric furniture (see this chair from a remodeled room at the Hyatt Regency Chicago) is just plain cold and uncomfortable. And while all of my examples have come from hotels, the principle of basic functionality applies to every business, every organization, every product or service.