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Pop-Up Events: The Next Trend for Associations?

Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Lunchtime Links: What Roger Ebert Taught Us About Engagement

Associations Now

APRIL 5, 2013

What we admire about Roger Ebert’s social media engagement, and more, in today’s Lunchtime Links: A lost voice, found again: When Roger Ebert announced his thyroid cancer diagnosis in 2002 and lost his voice after a failed surgery in 2006, it seemed unlikely that he would continue to write. Let us know in your comments below.

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