#ASAE19 Game Changers: Leading With Purpose
JULY 21, 2019
Columbus-based food entrepreneurs Jeni Britton Bauer and Joe DeLoss have succeeded thanks to innovation—and by bringing a diverse group of people along for the ride. Bauer, the founder of Jeni’s Splendid Ice Creams in Columbus, Ohio, spent the early part of her career in the mid-90s earning accolades for her innovative and flavorful conconctions. Our regrettable turnover rate is around 40 percent on an annual basis, relative to an industry that’s usually 150-plus percent.”.