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Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. If you look at the way that Komen and Planned Parenthood approached the communication around the decision there are stark differences.