Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But this is where things get interesting: A number of startups are offering front-end interfaces to SES, giving them the sheen of MailChimp without the cost.

PSA To Nonprofits: GDPR May Apply to You

SocialFish

Nonprofits working with donors, volunteers, beneficiaries, members or grantees from the EU will need to adjust the way they communicate with, market to, and collect information from these stakeholders. Unfortunately, the cost of wrongly assuming that GDPR will not impact you could be steep.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. If you look at the way that Komen and Planned Parenthood approached the communication around the decision there are stark differences.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.