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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Of course, sending emails isn’t the only headache that comes with email marketing. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). My early experience with Big Data. Be careful what you wish for.

Survey 60