Incorporating Text Polling at Your Next Live Event

Association Adviser

Here are some examples: Pre-presentation research poll: I send an email before the event to all attendees with a link to poll questions. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Tools 79

Moderating Discussions in the Modern World

Association Adviser

One of the obvious advantages of online communication is the ability to get multiple perspectives on a topic and voice your opinion from time to time. There is one thing that all of these communications have in common. So, what’s your favorite way to communicate with your members?

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later!

Video 52

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. I love the strategic thinking behind Kids Skate Free!

Lunchtime Links: What Roger Ebert Taught Us About Engagement

Associations Now

Even through sickness, Roger Ebert communicated with the world via social media—and gained a new audience through direct engagement. Also: Are you building long-term relationships with your members?

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. You pay for the ease of use that comes with Mailchimp and Campaign Monitor, for example.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. ” For example, your surveys may indicate that 63 percent of members want “bigger meetings,” but does that mean you go out and rent a bigger venue for your next conference and get more floor space for the exhibit hall? Hank Berkowitz, Association Adviser.