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Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. If you look at the way that Komen and Planned Parenthood approached the communication around the decision there are stark differences. Since 2002, the Komen has grown from $92.6