Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Of course, sending emails isn’t the only headache that comes with email marketing. The post Email Marketing Trends: What’s Hot in 2017 appeared first on Associations Now

Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Dana Plotke leads the marketing efforts for Naylor, LLC. Dana Plotke, Naylor.

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MemCom Awards – could you be a winner?

Optimist Consulting

To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. Entering and winning awards can be a powerful marketing tool. About Chazbrooks Communications (CBC) – [link].

Small Groups Of Friends Are The Key To Influence Not Swaying Influential People

Velvet Chainsaw

Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Much of the marketing for the past several years has focused on finding and winning over influencers who then spread the message to their followers. The Shift To Marketing To Small Networks.

Moderating Discussions in the Modern World

Association Adviser

One of the obvious advantages of online communication is the ability to get multiple perspectives on a topic and voice your opinion from time to time. There is one thing that all of these communications have in common. So, what’s your favorite way to communicate with your members?

PSA To Nonprofits: GDPR May Apply to You

SocialFish

Nonprofits working with donors, volunteers, beneficiaries, members or grantees from the EU will need to adjust the way they communicate with, market to, and collect information from these stakeholders.

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Highlights: April, 2002 Netpreneur AdMarketing discussion. Mitch Arnowitz is the managing director Tuvel Communications, LLC.

Business Ideas for Women

SocialFish

Kendra Scott , 44, is the founder, chairman, lead designer and CEO of Kendra Scott, LLC , a jewelry company that was founded in 2002. She desired more from life, and so she looked for work and got a job with Brewer Labatt, where she rose in the ranks to become the head of marketing.

Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. American Academy on Communication in Healthcare. Pages. CONTRIBUTORS.

Writing the Financial Policy : Off Stage

Off Stage

communication than one that is constantly re-inventing itself in. International Real Property Foundation, 2002. • Association Marketing. Off Stage. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Hank Berkowitz, Association Adviser.