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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

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Context Is Everything: Online Communities

Beth Kanter

Note from Beth: Mitch Arnowitz and I recently participated in an online discussion at Venture Philanthropy Partners/Leap of Reason about creating a community of practice for continuous improvement and high performance in the nonprofit sector. Online Communities: Are Best Practices Still Best Practices?

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Take the time to formulate the right questions and pilot test before you go live. My early experience with Big Data.

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