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Small Groups Of Friends Are The Key To Influence Not Swaying Influential People

Velvet Chainsaw

Finding and using influential people is a myth says social behavior researcher Paul Adams , author of Grouped: How small groups of friends are the key to influence on the social web. Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Tweet.

MemCom Awards – could you be a winner?

Optimist Consulting

To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. Entering and winning awards can be a powerful marketing tool. About Chazbrooks Communications (CBC) – [link].

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Moderating Discussions in the Modern World

Association Adviser

One of the obvious advantages of online communication is the ability to get multiple perspectives on a topic and voice your opinion from time to time. I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel.

Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

PSA To Nonprofits: GDPR May Apply to You

SocialFish

Nonprofits working with donors, volunteers, beneficiaries, members or grantees from the EU will need to adjust the way they communicate with, market to, and collect information from these stakeholders.

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Highlights: April, 2002 Netpreneur AdMarketing discussion. Mitch Arnowitz is the managing director Tuvel Communications, LLC.