Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. But the ground is still messy.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. My early experience with Big Data.

Survey 60

Survey Analysis Oakland Innovation 60