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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002. But the ground is still messy. Problem is, SES isn’t easy to use on its own.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). My early experience with Big Data. Be careful what you wish for.

Survey 60