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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool.

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