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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating. It was able to recruit FedEx as a sponsor. While nationally-coordinated, all cause marketing is locally implemented.

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Context Is Everything: Online Communities

Beth Kanter

Note from Beth: Mitch Arnowitz and I recently participated in an online discussion at Venture Philanthropy Partners/Leap of Reason about creating a community of practice for continuous improvement and high performance in the nonprofit sector. Highlights: April, 2002 Netpreneur AdMarketing discussion.