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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Campaign) effort started in 2002 at seven Memphis-area Chili’s restaurants The National Christmas Tree Association modeled the Trees for Troops program after local efforts by growers in the Pacific Northwest. It was able to recruit FedEx as a sponsor. While nationally-coordinated, all cause marketing is locally implemented.

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Jeffrey Cufaude, Idea Architects: 10 Tips for Engaging A Volunteer.

Idea Architects

Recruit with a one-to-one philosophy. Imagine a brochure that asked a potential recruit to share her passions or interests areas, the top five skills or talents she possesses or would like to develop, the number of hours per week or month she can commit, and whether she would like to work on projects or serve on a committee or task force.

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Flipped Volunteering: The Better Way to Invite and Engage

Idea Architects

Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. How can we best communicate/connect with you? Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).

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Context Is Everything: Online Communities

Beth Kanter

Note from Beth: Mitch Arnowitz and I recently participated in an online discussion at Venture Philanthropy Partners/Leap of Reason about creating a community of practice for continuous improvement and high performance in the nonprofit sector. Highlights: April, 2002 Netpreneur AdMarketing discussion.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Take the time to formulate the right questions and pilot test before you go live. My early experience with Big Data.

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