Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Since 2002, the Komen has grown from $92.6 Avoid risk at any cost (Antidote: Be Courageous ). A few weeks later it issued its controversial survey , which is another example of the top down vs. collaborative way of operating.