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Why Komen Was Destined to Clash with Social Media


Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Of course, as outsiders we can’t know what exactly took place, but we did see some glimpses to some of the inside politics, and we can apply some organizational knowledge to analyze the situation. Since 2002, the Komen has grown from $92.6