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Why Komen Was Destined to Clash with Social Media


Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. If you want more examples, just check this search for “Komen is out of touch.” Since 2002, the Komen has grown from $92.6 This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog.