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Why Komen Was Destined to Clash with Social Media


Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Since 2002, the Komen has grown from $92.6 The leadership has been increasingly entrenched and cut off from the base, leaving them open to a strong backlash.