Jeffrey Cufaude, Idea Architects: The Cost of Not Being You

Idea Architects

The Cost of Not Being You. "We William Stafford , " An Introduction to Some Poems " In his wonderful post , Joe Gerstandt asks if youve recently paid the cost of being you, of bringing your whole self into your relationships and making the contributions that only you can make. When we stand out from the crowd, when we do not conform to others expectations, we often have to pay a cost. Id suggest that when we choose to do the opposite the cost may even be greater. "If

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). There are five options according to logic and Kotler -- raise benefits, reduce costs, raise benefits and reduce costs, raise benefits by more than you raise cost, or lover benefits by less than you raise costs.

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Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Beth Hayson has been working in education at associations for the past 20 years, with 14 of them being with AAOMS.

Diabetes Group Launches Campaign Over High Insulin Prices

Associations Now

The American Diabetes Association (ADA) is taking stock of a troubling trend—one that’s costing patients dearly. Last week, the association released a resolution speaking out against the rising cost of insulin and released a companion petition to drive public interest in the issue.

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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2002 (6). Nov 2002 (4).

Thinking and thriving

Aaron Wolowiec

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. Jeff De Cagna, founder of Principled Innovation LLC.

California Association Turns Farm Workers Into Farm Owners

Associations Now

Historically, field workers like Murillo have faced difficulty transitioning and prospering because of language and cultural barriers, the high cost of land, lack of resources, and institutional exclusion, ALBA says.

Conferences Aren't Serious About Networking Unless

Idea Architects

Here are a few woefully obvious, yet still underutilized, tactics for doing so that cost next to no time or money. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

Facilitation Friday #9: Build Capacity to Accomplish More

Idea Architects

Facilitators see structure as a means to an end not as the end itself or a turf to be protected at all costs. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects.

Jeffrey Cufaude, Idea Architects: Mission, Vision, Values: Catalysts.

Idea Architects

In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. Structure and strategy are merely tools to accomplish mission and vision, not things to be preserved at all costs. Dec 2002 (6).

Cargo Plane Crash Revives Pilot Fatigue Questions

Associations Now

Civil Aviation Authority showed that the rate of fatal cargo plane accidents around the world was eight times higher than that for passenger airlines from 2002 to 2011.

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

If youre interested in trying this approach, two free or low-cost online software options are IdeaScale and Skild. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.

Let The Sunshine In: Groups Leverage Sunshine Week’s Bright Light

Associations Now

Sunshine Week— which started as Sunshine Sunday, conceived by the Florida Society of Newspaper Editors in 2002 —was launched by ASNE in 2005.

Labor Tensions Cause Port Headaches for Retail, Manufacturing Industries

Associations Now

The projected cost, per day, of a 10-day port shutdown on the West Coast, according to an estimate supplied by global management consulting firm Kurt Salmon on behalf of the National Retail Federation and the National Association of Manufacturers. $ 2.1B

Email Marketing Trends: What’s Hot in 2017

Associations Now

But this is where things get interesting: A number of startups are offering front-end interfaces to SES, giving them the sheen of MailChimp without the cost. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002.

PSA To Nonprofits: GDPR May Apply to You


Unfortunately, the cost of wrongly assuming that GDPR will not impact you could be steep. The cost of noncompliance is not only monetary but reputational. Public Interest Registry was founded by the Internet Society ( ) in 2002 and is based in Reston, Virginia, USA.

Expos Returning to Philadelphia After Labor Contract Changes

Associations Now

The prior agreement, passed in 2002 and extended in 2013, had raised concerns for organizations holding events, many of which had given the convention center low marks.

Opening the Door to Government Members

Associations Now

In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.

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How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

What other exciting, cost-effective and accessible electronic formats are out there that will show how GSAE is a nurturing environment that provides the skills professionals need to be better at their jobs? Wendy earned her Certified Association Executive (CAE) designation in June 2002.

Why Komen Was Destined to Clash with Social Media


Since 2002, the Komen has grown from $92.6 Avoid risk at any cost (Antidote: Be Courageous ). This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog.

It's good to step back every now and then

Idea Architects

Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. It’s been awhile. Sorry for the lack of advance notice, but I decided to use February as a month for some major reflection and reassessment.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Thanks to Michael Lewis’s best-seller Moneyball (later turned into a film starring Brad Pitt), many of you know the story of how the 2002 Oakland A’s baseball team used research and advanced analytics to find highly productive, but underpaid players that would allow them to compete with the richest teams in Major League Baseball for a fraction of the payroll. Hank Berkowitz, Association Adviser.