Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Marketing News.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. But this is where things get interesting: A number of startups are offering front-end interfaces to SES, giving them the sheen of MailChimp without the cost. Of course, sending emails isn’t the only headache that comes with email marketing.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. community that people value and that our organizations market. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2002 (6).

PSA To Nonprofits: GDPR May Apply to You

SocialFish

Nonprofits working with donors, volunteers, beneficiaries, members or grantees from the EU will need to adjust the way they communicate with, market to, and collect information from these stakeholders. Unfortunately, the cost of wrongly assuming that GDPR will not impact you could be steep. If your organization has an establishment in Europe or directly markets to people in Europe, the GPDR could impact your work.

Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! Or, perhaps airfare and hotel rates during fly-in season are cost prohibitive. Matthew Zablud ( matthewz@beekeepergroup.com ) is a Partner at Beekeeper Group, an award-winning agency specializing in communications, advocacy, and digital marketing for associations, corporations, and nonprofits.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.