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Group Offers Benchmarking Benefits Through Tiered, Online Program

Associations Now

While it’s not unusual for associations to offer benchmarking products to their members, the Truckload Carriers Association is taking a tiered approach to its program offerings. The cost of joining the program depends on the tier members choose as well as the size of the company’s truck fleet.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

Since we are an advertising savvy people, I believe almost all of these efforts to attract our attention to a company’s name or products go almost unnoticed. Perhaps even more egregious is how organizations have conditioned their members and customers to get great products or programs at a. Dec 2002 (6). Nov 2002 (4).

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

Companies increasingly look to customer-generated innovations, co-creating products and services with the input and effort of end users. If youre interested in trying this approach, two free or low-cost online software options are IdeaScale and Skild. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).

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Facilitation Friday #9: Build Capacity to Accomplish More

Idea Architects

Its definition of success also includes helping a group or team learn together so they might be more productive in the future. Facilitators see structure as a means to an end not as the end itself or a turf to be protected at all costs. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3).

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Labor Tensions Cause Port Headaches for Retail, Manufacturing Industries

Associations Now

The projected cost, per day, of a 10-day port shutdown on the West Coast, according to an estimate supplied by global management consulting firm Kurt Salmon on behalf of the National Retail Federation and the National Association of Manufacturers. In 2002, after a 10-day work stoppage at the ports, President George W.

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California Association Turns Farm Workers Into Farm Owners

Associations Now

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8).