Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). There are five options according to logic and Kotler -- raise benefits, reduce costs, raise benefits and reduce costs, raise benefits by more than you raise cost, or lover benefits by less than you raise costs.

Cost 50

Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2002 (6). Nov 2002 (4).

Opening the Door to Government Members

Associations Now

In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. What challenges or struggles have you faced in recruiting and retaining government employees as members?

Iowa 60

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

It’s also a great member benefit and new member recruiting tool. Thanks to Michael Lewis’s best-seller Moneyball (later turned into a film starring Brad Pitt), many of you know the story of how the 2002 Oakland A’s baseball team used research and advanced analytics to find highly productive, but underpaid players that would allow them to compete with the richest teams in Major League Baseball for a fraction of the payroll. Hank Berkowitz, Association Adviser.