Idea Architects

JUNE 13, 2012

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. growth strategies. (4).

Marketing 40

Marketing Cost Price Survey 40

Associations Now

FEBRUARY 8, 2017

Some groups are reexamining their membership strategies to bring down that barrier. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. But state and federal rules are sometimes an obstacle to bringing in those members.

Iowa 40

Iowa Revenue Recruiting Recruitment 40